In Japan, New Year’s Eve is traditionally marked by large-scale countdown concerts.
Audiences enjoy performances on TV or via streaming, following a carefully curated setlist prepared in advance.
It’s a polished and exciting entertainment experience.
At the same time, music preferences are deeply personal.
Everyone has different favorite artists.
Everyone has different songs they want to hear.
So why not imagine a different way to spend New Year’s Eve?
A countdown where you welcome the new year with only the songs you love.
In this article, I explore a business concept for an AI-powered countdown live experience, where users create their own setlists by choosing artists and songs, and enjoy a fully customized New Year’s countdown.
How AI Powers the Next-Generation Countdown Experience
1. Log in and choose your favorite artists
Users begin by logging into the platform and selecting their favorite artists from a list of participating performers.
2. Select songs by the chosen artists
Next, users choose the songs they want to hear during the countdown from each artist’s catalog.
3. Build a time-based setlist
Users assign songs to specific times —
for example, a calm ballad at 11:50 PM, and an upbeat signature song right at midnight.
The countdown becomes a timeline-based music experience.
4. Pricing based on the number and type of songs
Pricing adjusts according to the number of songs selected.
Promotional slots — such as new releases or solo projects — can also be integrated as optional advertising placements.
5. The countdown live begins after purchase
Once payment is complete, the countdown live starts.
On a dedicated virtual stage, realistic AI avatars perform the selected songs in a live-style presentation.
6. Countdown call just before midnight
As midnight approaches, participating artists’ avatars deliver a countdown call, creating a shared moment as the new year begins.
What Benefits Could This Create?
When we break it down, this concept offers more advantages than expected.
Benefits for Fans
- Cross-agency live experiences become possible
- Dream combinations — such as King & Prince and Number_i appearing in the same virtual space — can be realized
- Older songs or rarely performed tracks can be freely included in setlists
- Not limited to New Year’s Eve: usable for birthdays, anniversaries, and special fan events year-round
- Overseas fans can participate without travel or time-zone barriers
- Fans move from passive viewers to active participants who design the experience
Benefits for Artists and Management
- Monetization opportunities for artists or agencies unable to secure large concert venues
- No venue capacity limits, allowing flexible revenue models based on fan demand
- Small payments can scale effectively, making the model accessible to casual fans
Using Data to Shape Future Music Shows and Live Events
All user activity on the platform can be captured as data.
- Which artists are selected
- Which songs are chosen — and at what time
- Which tracks are most frequently played at midnight
These choices are visualized as clear, actionable metrics.
By using this data, organizers can design events without relying solely on intuition or precedent.
Insights can inform:
- Music TV program themes
- Countdown live show direction
- Cross-agency collaboration planning
Even collaborations once considered unrealistic could become viable when backed by clear fan-driven data.
Final Note
While this idea is rooted in Japan’s New Year’s Eve culture,
the core concept — customization, virtual performance, and fan participation — is universal.
This could represent a Japan-originated live entertainment UX
that resonates well with a global audience.
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